“Leaping Ahead For Future Growth”: Another successful Dealer Conference by PT/CN at Wuxi

Bosch Power Tools 2011 Dealer Conference was successfully held by PT/SAH in Hubin Hotel, Wuxi on March 8th. With the theme “Leaping Ahead For Future Growth”, the team shared the 2011 overall strategies, marketing concepts and various new products with stage-of-art presentation that awed all the participants.

This March 8th event marked another milestone for Bosch where the much anticipated new product range “T-Edition” power tools targeted at tradesmen in China were officially launched.  It is definitely a giant leap for the division to capture the fast growing “mid-price-point” market segment. The endorsement by Mr. Wang Baoqiang, the Chinese celebrity with tradesman background, T-Edition is expected to create immediate impact among the trade and target users. 

These 8 exciting T-edition models were unveiled in the presence of the Vice President of Sales Asia Pacific Mr. Heiko Fishcer, Senior Vice President of Power Tools Asia PacificMr. Werner Benade, Regional Sales Director of China Mr. Tang Kim Kok and Mr. Wang Baoqiang. A market positioning with product demonstration highlighting key uniqueness of T-Edition were clearly communicated by Regional Sales Director of China Mr. Tang Kim Kok, which received overwhelming response from the participating dealers.

Another focal point of the dealer conference is the “Millionaire’s Club” award ceremony. The club members have grown to over 100 in 2011. It proved yet again that Bosch Power Tools is truly a reliable partner to the dealers. The event closed with the many exciting offers and marketing support which bring forth greater business opportunities in coming months.

Opening speech by Vice President of Sales Asia Pacific Mr. Heiko Fishcer and Regional Sales Director of China Mr. Tang Kim Kok

Regional Sales Director of China Mr. Tang Kim Kok speaking on T-edition product strategy

The unveiling of T-edition power tools

One of the “Millionaire’s Club” members Mr. Gui Yuwen performing with his awarded gift - a handmade guitar.